Voxson’s History

Voxson’s History 2018-03-05T14:56:14+00:00



Voxson is an Australian technology company with a long history (over 45 years) of investment and innovation in consumer electronics. Throughout that time, Voxson’s business has evolved to stay at the leading edge of technology and consumer trends.

Voxson was founded by Lucas Longginou in Melbourne in 1969 as a designer and distributor of car audio, hi-fi and audio visual equipment. In 1980 it moved operations to Brisbane and continued marketing electronic products to major retailers such as Kmart, Myer and others.

In the late 1980’s Voxson concentrated its efforts on the design and marketing of analogue mobile phones and trunking radio systems, drawing on its existing experience working with radio technologies.

In the early 1990’s Voxson recognised the potential of emerging digital technologies, and shifted its focus from 1G analogue technology to 2G digital technology (eg. GSM and CDMA). Similarly, the Australian Government commenced the changeover from analogue to digital cellular networks.

Voxson invested over $20 million in R&D relating to digital cellular and GPS technologies and established a local team of engineers to lead its R&D program. A further $30 million was invested on the GSM R&D program enabling Voxson to commercialise its tri-band phones and V-Build interface. Voxson built and operated a 3.3 hectare technology park in Eagle Farm, Brisbane which included a plastic injection plant, R&D department and full production facilities enabling Voxson to manufacture state of the art cellular technology.

This research produced breakthroughs relating to high speed wireless data transmission and the transmission of GPS assistance data over cellular networks. In turn, this provided Voxson with a leading edge technology platform on which to base its products and to differentiate itself from its competitors. Voxson also successfully obtained patent protection in 25 countries for:

a.      technology to enhance the performance of GPS location devices by delivering assistance data to GPS receivers using a mobile telephone network. This functionality is widely used in modern cellular telephone networks and mobile phones; and

b.      technology to convey broadband signals (such as video and data) over the limited bandwidth channels of cellular telephone networks. By simultaneously assigning multiple channels to a single mobile phone, a communications link of greater capacity is created. This methodology is commonly referred to as ‘channel aggregation’ and is incorporated in today’s 3G and 4G standards for cellular packet data networks.

In 1992 Voxson, drawing on its unique technology offerings, bid for the third GSM cellular carrier licence in Australia in conjunction with Celcom Malaysia. Voxson was one of the final bidders for the carrier licence, but was eventually outbid by Vodafone. While Voxson’s carrier licence bid was unsuccessful, it remained committed to playing a leading role in the development of GSM and CDMA mobile communications technologies. It also continued to develop strategic partnershipsto share its technology and innovations.

Voxson became the only Australian company (and, at the time, one of only a few companies in the world) to develop both software and hardware for GSM mobile telephones. It developed a range of pioneering features such as:
•  single, dual and tri band handsets;
•  ‘clam-shell’ form design;
•  full metal shielding to reduce harmful radiation emissions and eliminate   background ‘hum’;
•  extended talk times (4 hrs) and standby times(120 hrs);
•  light weight (90 grams); and
•  reduced size (75 cubic cms).

Voxson also continued to develop and sell a broad range of consumer electronics such as slimline long range cordless phones, wireless GSM-GPS data modems, media players, and GPS navigation systems.

Over time, Voxson developed particular expertise in plasma and liquid-crystal display (LCD) monitors and TVs. This, in turn, has led to its current specialisation in a diverse range of large light-emitting diode (LED) screens. These screens are used in many indoor and outdoor applications, including advertising, road/traffic signs, music concerts and large presentations.